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Professional Experience Highlights

Professional Summary

Broadcast journalist and media producer with over 5 years of on-air experience, multi-platform content creation, and storytelling under pressure. Proven record of growing audience engagement and overall viewership at TV6. Provides high-energy coverage, social media engagement, and on-camera presence. Broadcast media professional with experience translating storytelling and production expertise into live event content, strategic communications, and audience engagement.

Click the photos below to view highlighted news samples.

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Lake Superior Performance Rally

As the primary media contact for LSPR, I am always excited to cover this event.

Burger Bus Story - May 2025.jpg

Community Success

Sharing community successes across the UP is always a pleasure.

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Honor Flight Coverage

Honoring our veterans is one of the most impactful and powerful stories I cover each year.

School Supplies Table

Education 

It is important to cover relevant stories for diverse audiences.

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Marquette Record Show

Covering events that are unique to the Marquette community is central to telling authentic stories.

Forest Path

Outdoor Adventures

Covering outdoor recreation with a focus on hiking, backpacking, and camping experiences in the UP.

Anchor | Breaking News | Digital Desk

1

Morning News Anchor

When anchoring the news desk, I bring energy, clarity, and a steady on-air presence that helps viewers stay informed and confident in the information they’re receiving. I focus on delivering the news with credibility and consistency so audiences know WLUC-TV6 is their reliable, trusted news source, no matter the story.

2

Breaking News

When covering breaking news like the tragic house-explosion in Iron River and severe weather events, I deliver live, on-scene reporting that balances urgency with clarity, helping viewers understand what’s happening and what they need to do. My on-the-ground footage and real-time updates allow the audience to stay informed and connected through difficult, rapidly evolving situations.

3

Social Media Presence

Continued "Beyond Your Morning News" on Facebook was an exciting way to engage audiences with these live-feed segments. It gave viewers a more conversational, community-oriented experience — offering updates, interviews, and context in a more casual format. I now train and mentor up and coming talent to successfully demonstrate social media presence using the Digital Desk. 

©2025 by Michael F. Sobeck and secured by Wix

All works produced for WLUC TV6 Marquette, MI

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