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Professional Experience Highlights

Professional Summary

Broadcast journalist and media producer with over 5 years of on-air experience, multi-platform content creation, and storytelling under pressure. Proven record of growing audience engagement and overall viewership at TV6. Provides high-energy coverage, social media engagement, and on-camera presence. Broadcast media professional with experience translating storytelling and production expertise into live event content, strategic communications, and audience engagement.

Click the photos below to view highlighted news samples.

Anchor | Breaking News | Digital Desk

1

Morning News Anchor

When anchoring the news desk, I bring energy, clarity, and a steady on-air presence that helps viewers stay informed and confident in the information they’re receiving. I focus on delivering the news with credibility and consistency so audiences know WLUC-TV6 is their reliable, trusted news source, no matter the story.

2

Breaking News

When covering breaking news like the tragic house-explosion in Iron River and severe weather events, I deliver live, on-scene reporting that balances urgency with clarity, helping viewers understand what’s happening and what they need to do. My on-the-ground footage and real-time updates allow the audience to stay informed and connected through difficult, rapidly evolving situations.

3

Social Media Presence

Continued "Beyond Your Morning News" on Facebook was an exciting way to engage audiences with these live-feed segments. It gave viewers a more conversational, community-oriented experience — offering updates, interviews, and context in a more casual format. I now train and mentor up and coming talent to successfully demonstrate social media presence using the Digital Desk. 

©2025 by Michael F. Sobeck and secured by Wix

All works produced for WLUC TV6 Marquette, MI

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